Just seen the commercial on FX during the new Always Sunny episode. My guess was correct.
Still not able to find any kind of official announcement from FX on when season 4 of Archer begins but it looks like it will premier around the same time it did last year, in January. The 3 episode Heart of Archness’ arc did air in September of 2011 but the rest of Season 3 began in January 2012.
I feel there are two possible ways the new iPad naming could go:
#1. A new smaller iPad is called the “iPad Air”, the old iPad name stays the same.
#2. The new smaller iPad is called “The New iPad” much like the iPad 3 was when it was new. Then all old iPads will be “iPad Classic” and anything Retina is “iPad Pro”.
Bonus #3. The other super obvious name for a shrunken Apple product is to append “nano” to the end of it but I think that is the least likely route.
I would suggest Apple go with option #2 because there is so much name recycling involved in that scenario that it certifies the new smaller iPad for EPEAT Gold right out of the gate, glued battery and all.